LinkedIn Marketing Results
B2B Pipeline Generation

We turn LinkedIn budgets into qualified meetings.

Torc runs LinkedIn pipeline programs for B2B companies selling high-value services. InMails, messaging campaigns, paid content, ABM. Here's what the numbers look like.

32+
Meetings Booked / Quarter
$3M
Highest Deal in Pipeline
$150
Lowest CPL Achieved
Case Studies
Three programs. Three verticals. Same engine.

Every engagement below was run entirely through LinkedIn InMails, Sponsored Messaging, targeted content, and ABM sequencing. No cold calling. No trade shows. Just platform-native pipeline.

Global Capability Centers • Consulting
Pipeline generation for an advisory firm helping enterprises set up GCCs in India
The client helps multinational corporations establish and scale Global Capability Centers across India. Sales cycles run 6-18 months. Decision-makers are C-suite and VP-level across engineering, operations, and transformation functions at enterprise companies in the US, UK, and Europe. We built a LinkedIn-first pipeline program targeting these buyers with InMail sequences, executive thought leadership, and precision ABM.
7–10
Qualified Meetings Per Quarter
Booked directly with VP and C-level decision-makers at target accounts through InMail and messaging campaigns
$150K – $3M
Average Ticket Size
Deal values ranging from mid-market capability center setups to full-scale enterprise GCC builds
Technology Services • AI Automation
Meeting machine for an AI automation agency targeting mid-market companies
A technology services firm selling AI-driven workflow automation to operations and IT leaders at mid-market companies. Shorter sales cycles, higher velocity. We ran a LinkedIn messaging and InMail program focused on volume getting the right people into discovery calls fast, with messaging that spoke to pain points rather than product features.
15
Qualified Meetings Per Quarter
Consistent quarterly output through targeted messaging sequences and sponsored content
$10K – $30K
Average Ticket Size
High-velocity pipeline with strong conversion rates from meeting to proposal
Talent Solutions • Staffing
E-book lead generation campaign for an enterprise staffing organization
A staffing and workforce solutions company needed qualified leads from HR directors and talent acquisition heads at mid-to-large enterprises. We designed a gated e-book campaign on LinkedIn, running Sponsored Content to cold audiences and retargeting warm visitors. The retargeting layer drove costs down dramatically while keeping lead quality high.
$150
Cost Per Lead (Retargeting)
Retargeting ads delivered qualified HR and TA leads at a fraction of cold campaign costs
2.4x
Lower CPL vs Cold Campaigns
Layered retargeting strategy reduced acquisition cost while increasing form completion rates
✉
InMail Campaigns
Targeted Sponsored InMail sequences to decision-makers with personalized messaging and clear CTAs. Optimized for open rates and reply rates, not vanity impressions.
☰
Messaging Ads
Conversation ads and message ads that put prospects into a choose-your-own-path flow. We design the decision tree, write every branch, and optimize for meeting bookings.
✎
Sponsored Content
Thought leadership and lead-gen content promoted to tightly defined audiences. ABM list uploads, lookalike targeting, retargeting layers. Full funnel, not just top.
⌖
ABM Sequencing
Account-based programs that combine paid, organic, and outbound into a single coordinated motion. We build the target list, run the air cover, and hand off warm meetings.
How We Work
Built for companies with long sales cycles and large deal sizes.

We don't run generic LinkedIn ads. We build pipeline programs designed around how enterprise B2B actually sells complex buying committees, multi-touch journeys, and deals that take months to close.

01
ICP + Account Mapping
We start by defining exactly who you're selling to by title, company size, geography, and intent signals. Every dollar goes toward reaching buyers who can actually sign.
02
Message Architecture
We write messaging frameworks around your buyer's pain points, not your product's feature list. Different sequences for different stages. Every touchpoint earns the next one.
03
Campaign Build + Launch
InMail sequences, conversation ads, sponsored content, ABM list uploads. We build the full stack inside LinkedIn Campaign Manager and go live within 2 weeks of kickoff.
04
Weekly Optimization
Every week we review open rates, CTRs, CPL, and meeting conversion. We kill what isn't working and double down on what is. No monthly reports that nobody reads.
05
Meeting Handoff
When a prospect is warm, we hand them off to your sales team with full context who they are, what they engaged with, and what they care about. No cold handoffs.
06
Pipeline Reporting
We report on pipeline created, not impressions served. Meetings booked, deals influenced, revenue attributed. The metrics that matter to your CFO, not your marketing team.
Industries We've Worked In
Enterprise B2B. Complex sales. High stakes.

Our LinkedIn programs work best for companies where the average deal size justifies a dedicated pipeline investment and the buyer journey involves multiple decision-makers.

Technology Infrastructure
Cloud, data centers, networking, telecom, and deep tech companies selling to enterprise IT
Professional Services
Consulting, advisory, managed services, and transformation firms targeting C-suite buyers
Talent & Workforce
Staffing, RPO, workforce solutions, and HR tech companies reaching TA and HR leadership
SaaS & Automation
B2B software and AI-driven platforms selling into operations, IT, and line-of-business buyers
Engineering & Manufacturing
Industrial, semiconductor, and advanced manufacturing companies with complex procurement cycles
Global Capability Centers
Firms that help multinationals set up, scale, or transform offshore and nearshore centers
Financial Services
Fintech, wealth management, and financial advisory firms targeting HNIs and institutional buyers
Healthcare & Life Sciences
CROs, healthtech, and pharma services companies selling to clinical and regulatory decision-makers

Your LinkedIn budget should generate pipeline, not impressions.

If you're spending on InMails and messaging campaigns and not seeing qualified meetings on the calendar, we should talk.

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